Brand: AIR MILES
Project: FLIGHT DECK | INTERACTIVE PHOTO VIDEO EXPERIENCE
Created to support Air Miles' sponsorship of the NBA All-Star Game in 2016, the Flight Deck was part trampoline and part photo and video booth. Leading up to the event, the unit travelled to college and university campus locations, giving students the chance to show off their dunking skills. After registering with their Air Miles card, participants would get a session on the Flight Deck, with photos captured and sent via email for sharing across social. At the 2016 NBA All-Star Game Centre Court, we took Air Miles Flight to the next level with live-streamed video capture. Score this one a 10-10-10.