Brand: AIR MILES
Project: INTERACTIVE DIGITAL BASKETBALL GAME
The interactive digital pop-a-shot basketball game was an additional experience at the Air Miles NBA All-Star Game Game Centre Court activation, along with the Flight Deck. By swiping their Air Miles card on one of two custom kiosks, participants could go head-to-head against their friends to see who could sink the most virtual baskets. Flicking the digital basketballs from the tablet on the kiosk would make them appear on the larger LCD display. With collision and real-world physics, the game would keep track of buckets scored. Prizes were distributed based on how your placed and your Air Miles cardholder status.