What if every object at your event had the ability to talk to or notify your guests and bring them deeper into your activation, with one simple click? That's the idea behind the Physical Web, an open-source platform meant to give every object a URL via a simple beacon that does not require an app, just the Chrome browser. Learn how the Physical Web, a more cost-effective solution than a traditional proximity-based beacon + app deployment, will redefine how we interact with objects within event footprints and the world around us.

View the presentation below to see how the physical web works, and how to make it work for you!

Originally presented at EventTech: November 15, 2016