Client: PEARL MEDIA
Project: SHADES UP | INTERACTIVE GAME
Working with our client, Pearl Media and the JetBlue brand, we assisted with the digital and physical connections and programming for an interactive trivia game inside a custom built fuselage at Aventura Mall. Simulating the inflight experience, each window shade lifted up to reveal digital aerial views of featured destinations. The shoppers were challenged to select the correct city corresponding with the aerial view. Participants were entered into a roundtrip ticket sweepstakes so they can experience the real deal.