Agency Partner: Traffik
Client: Cadillac Fairview
Project: Love Lights
Love Lights was a 35ft tall 484 kinetic lights sculpture and art installation featured over the 2016 holiday season at one of Toronto’s flagship malls was a huge draw and CF Sherway Gardens’ only added element from previous year’s activations. Collaborating with Creative Visual Solutions, we brought Traffik’s creative vision to life with this one-of-a-kind project.
The one of a kind light installation used 484 DMX controlled lights and motors to create holiday magic. To trigger a series of special musical light shows, mall guests could stand on 1 of 8 interactive light-up pads integrated into the base of the structure. When all 8 were in place, the show would begin!
CF saw a significant increase in mall traffic over the season and a double digit increase in mall spending!